Salesforce On Wednesday, there was a global service disruption, with customers in multiple countries and regions experiencing access delays, intermittent errors, and some services becoming unavailable. At the time of the incident, the company was using the Dreamforce conference to promote the adoption of more AI tools and automated processes by corporate clients, which put additional emphasis on system stability.

The malfunction affected customers in multiple locations.

The interruption was first reported around 8:30 am on September 16th, affecting instances in markets such as the United States, the United Kingdom, Germany, France, India, and Japan. According to company disclosures, the issue was initially classified as a major service disruption.

Salesforce indicates that during investigation, it was found that some requests became stuck while waiting for a response from the internal login service, continuously occupying server resources. Initially, the company considered restarting the system, but later it was determined that the deeper cause was an increase in the load on a core component.

Repair has begun, with phased rollouts in progress.

As of 10:56, Salesforce stated that the fix has been verified on the test instances and began to be deployed in batches to the affected systems. At the time of this report, the major disruption had not yet been completely resolved.

From the disclosed information, the failures are concentrated in the areas related to authentication. For enterprises that rely on Salesforce to manage customer relationships, sales processes, and internal collaboration, such issues can directly affect the continuity of their daily operations.

Dreamforce Period: Stability Comes Under Attention

This downtime occurred during the Dreamforce conference, at a time when the market was more focused on the company's new initiatives in the area of enterprise AI. The conference announced the release of AIforce, which represents a new level of interface capability aimed at integrating the data, workflows, and business logic of Salesforce with more AI applications.

At the same time, Salesforce has also expanded its cooperation with Google Cloud, hoping to further integrate its services with Google's AI infrastructure. The company is attempting to persuade large enterprises to deploy more critical processes and AI agents on their platform, making service reliability a key focus for external observers.

Stock prices are also under pressure simultaneously.

Affected by the accident, the stock price of Salesforce declined. Reports mention that before the event held on Dreamforce, option pricing already indicated that traders expected approximately 4% two-way volatility for this stock this week, reflecting the market's sensitivity to both the conference news and the company's performance.