Pinduoduo announces that its new version of the "Door-to-Door Service Terms" has officially taken effect. For orders with a dedicated identifier, if merchants fail to fulfill their commitment to deliver goods to the customer's door, they will be required to compensate 10 yuan per order for non-compliance (with no minimum threshold for platform coupons). Additionally, behaviors such as inducing customers to use third-party collection points are clearly defined as breaches of contract.
According to the new version of the "Door-to-Door Delivery Service Terms" referenced by IT, the core change of the new regulations lies not only in the compensation amount of 10 yuan per order, but also in transforming "door-to-door delivery" from a vague service description into a liability-provoking clause that involves the transfer of burden of proof and operational penalties.
Specifically, the scope of application for the relevant 'Terms' is clearly defined: The new regulations only apply to orders on product pages that have a 'Delivery to Doorstep' green label. Packages without this label will still be delivered in the usual manner. Merchants must manually select the areas they support door-to-door delivery in their service templates to make such a commitment; areas that are not selected are not subject to these terms.
Among them, the "10 yuan compensation" is the apparent cost, which is distributed to consumers in the form of a platform coupon with a "50-year validity period" and no entry requirements. The platform has the right to directly deduct this amount from the funds of merchants and their affiliated stores.
For merchants, more severe consequences come from accompanying operational penalties: violations may lead to reduced product visibility, account suspension, product removal from sale, increased deposit requirements, restricted withdrawals, and in serious cases, termination of the partnership.
Reference materials:
Notice on the Update and Public Announcement of the "Door-to-Door Delivery Service Terms" (October 28, 2026)
