According to CoinMeta, as artificial intelligence reshapes the consumer journey, L’Oréal is rethinking its marketing engine. The Chief Digital and Marketing Officer of L’Oréal Group, Asmita Dubey, stated that AI is permeating all aspects of the marketing process, including generating insights, developing content, targeting audiences, and measuring returns. She pointed out that the involvement of AI requires marketers to understand the systems that connect consumers with brands. L’Oréal’s strategy includes helping employees use AI, integrating AI into various business functions to improve efficiency, and understanding how AI changes the consumer journey. Dubey emphasizes that marketing is still about meeting consumer needs and creating a genuine sense of consumer engagement.