According to CoinMeta, Instinct users have reported that their new shopping feature pushed product recommendations they did not request, raising doubts about how the personal AI assistants generate profits. Users stated that Instinct sent them shopping lists through what they considered private chat content. Instinct, the CEO, stated that assistants should not promote purchases that users do not want, but users claimed they indeed received these recommendations. Market analysts pointed out that these shopping suggestions may imply the emergence of a profit model.