According to CoinMeta, the crypto industry has built the infrastructure for financial products over the past few years and launched novel ideas on top of it. Now, the real challenge is how to get people to actually use these products. As the crypto industry gradually moves closer to mainstream finance, asset management companies have begun to tokenize funds, exchanges are expanding into financial services such as lending and payments, and blockchain networks are attracting institutional clients. Ben Shen, the head of financial services and loyalty products at Coinbase, stated that in the past, the crypto industry often focused too much on the technology itself and neglected the needs of customers. Customers want to be able to grow, hold, send, consume, or borrow their funds, and whether blockchain is behind the product is not the key. Coinbase is looking for the “magic moment” when customers can immediately see the value of the products. In addition, WisdomTree is also working hard to push its tokenized funds to more platforms so that customers can access these products more conveniently.