Leading philanthropic organization WeSalute stated that it will provide “true gratitude®” throughout the year through tiered loyalty programs, advanced authentication, and expanded service eligibility.

Cheyenne, Wyoming, November 11th / PRNewswire / -- The United States' leading service recognition and validation platform WeSalute announced today that its brand collaboration ecosystem and digital platform infrastructure have undergone a major upgrade. WeSalute Founded by a Vietnam War veteran Scott Higgins and his spouse Lin Higgins, the platform aims to transform seasonal, one-day-only holiday promotions into tangible, year-round respect, recognition, and financial rewards for service providers.

Scott Higgins said, "Service recognition should not end once one takes off their uniform, nor should it be limited to the battlefield alone. Our mission is to ensure that everyone who dedicates their lives to serving others receives 'true gratitude®'—through meaningful and safely exchangeable benefits that reflect recognition for their service throughout the year."

Recognition that transcends a single day

Every November, businesses across the country offer special promotions and discounts for veterans and active-duty military personnel. These efforts can bring valuable recognition, but the recognition for veterans, active-duty soldiers, and other frontline heroes does not have to begin or end on Veterans Day alone.

A military career can affect many aspects of daily life, from career transitions, family responsibilities to travel and household expenses. The WeSalute program provides ongoing benefits to its members, ensuring that this gratitude remains meaningful even after the holiday rush of discounts on Veterans Day on November 11th subsides.

WeSalute indicates that its member benefits program is built around connecting qualified members with the savings opportunities created by the platform and its partner brands. The philosophy embodied in this approach is that recognition should be a continuous commitment, not a one-day gesture.

WeSalute calls it "true gratitude®" for the service.

The company also emphasizes that the presentation and secure distribution of benefits related to exclusive services are transparent, mainly achieved through secure WeSalute + ID Card.

Through top-tier brand partners, turn gratitude for Veterans Day into sustained action.

WeSalute does not rely on one-time holiday promotions during Veterans Day or Black Friday, but rather enhances the quality of life for its members through long-term, credible WeSalute discounts offered by leading national brands in industries such as tourism, retail, technology, and healthcare.

These collaborations bring meaningful economic empowerment, helping service providers to receive genuine rewards every day, recognizing their services, and allowing them to enjoy more and experience more in their lives:

• WeSalute Travel and Travel Protection: By offering exclusive wholesale pricing, the newly launched WeSalute Travel portal significantly reduces travel costs, allowing members to save substantially on business trips and family vacations. Each booking automatically earns WeSalute Rewards Credits, helping members quickly accumulate points that can be exchanged for future free trips.
• WeSalute Members can book over 1 million hotels and resorts, more than 700 major airlines, as well as all the major cruise companies; premium WeSalute+ members also receive an annual WeSalute Travel Cash bonus of $3,000 to offset travel costs, with no restrictions on blacklist dates.
• This new travel platform also comes with low-cost WeSalute Travel Protection, offering year-round medical evacuation and insurance coverage for accidental death and disability; advanced WeSalute + members can enjoy a 50% discount.
• WeSalute Aviation Cooperation: In addition to being able to book flights with over 700 airlines through the WeSalute Travel platform, WeSalute also provides exclusive travel benefits to its members directly with leading airlines, including long-term partners JetBlue Airways, American Airlines Vacations, and Alaska Airlines, innovative low-fare airlines Breeze Airways, as well as newly joined partner Avelo Airlines. This expands the range of affordable flight options across the United States.
• Avis Budget Group: Advanced WeSalute members can upgrade to Avis Preferred Plus status for free, eliminating the usual requirement of 10 car rentals or an annual spending threshold of $4,000, and they are also eligible for up to a 35% discount on car rentals.
• CVS Health, Apple, Samsung, Dell, and Ford Motor Company: Members can enjoy selected discounts, ranging from a 20% discount on daily shopping from CVS.com to discounts on personal electronics and vehicle pricing from Ford X to Plan.

WeSalute Pioneers in welfare models and privacy-enhanced verification technologies

WeSalute has been dedicated to honoring military personnel for 25 years and has recently expanded its recognition to frontline heroes as well. It currently serves over 3 million members and offers a proprietary, seamless, and transparent dual-tier membership system:

• WeSalute Basic (100% free): You can use secure digital verification, enjoy discounts from hundreds of retailers nationwide, professional networking resources, and real-time VIP support.
• WeSalute + (paid subscription): Unlock deep corporate negotiation discounts, free Avis Preferred Plus loyalty benefits, 50% off travel protection, and personalized manual support provided by exclusive personal welfare advisors.

Since active-duty military personnel and veterans are three times more likely to encounter identity theft and fraud than civilians, WeSalute has developed the first privacy-enhanced military verification technology in the United States. Through secure WeSalute + ID Card and zero-cost Brand Connections API, WeSalute and its partner companies can seamlessly verify eligible service members without requiring them to disclose sensitive personal information and documents such as CAC cards, DD-214 forms, or social security numbers.

As a non-profit organization ( PBC ), WeSalute states that since its inception as Veterans Advantage and its subsequent rebranding to WeSalute, it has always adhered to its commitments and never sold or shared members' personal information.

Expand the scope of recognition and rewards

Building on 25 years of advocacy by military personnel for tradition, WeSalute has this year expanded the platform's eligibility to include not only active-duty U.S. military personnel, veterans, and their families, but also frontline heroes across the country—first responders, nurses, medical professionals, civil servants, and teachers—to honor those who protect their communities, their country, and the world.

For information on the WeSalute membership program or to view partner benefits, please visit www.wesalute.com / plans or https :// www.wesalute.com / wesalute-plus-membership.

About WeSalute

WeSalute (established in 1999 under the names of Veterans Advantage and PBC) is a registered non-profit organization and also a leading platform for military marketing, media, and technology. It is committed to conveying "true gratitude®" to men and women in the military who serve their country, as well as their families. The company was co-founded by H. Scott Higgins, a veteran of the U.S. Army, and Lin Higgins, the CEO of WeSalute. WeSalute was among the first to introduce privacy-protected verification for military services and a secure WeSalute ID Card. It also offers benefits specifically for active and retired military personnel, emergency responders, healthcare workers, civil servants, and educators, through a closed user group known as CUG.

WeSalute collaborates with Fortune 500 travel carriers, retail leaders, and top service providers to offer exclusive benefits, digital service identity verification, and rewards that enhance the quality of life through free WeSalute Basic membership and advanced WeSalute+ tiers. For more information, please visit www.wesalute.com.

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