Dallas, November 10 (Reuters) / PRNewswire / -- Dallas-based private equity firm Broadwing Capital, which focuses on the mid-to-low-end manufacturing and services markets, announced today its acquisition of Supply Side, which marks its first investment in its new specialty distribution platform. Supply Side, headquartered in Cleveland, distributes packaging materials and hardware products to some of the largest self-storage and parcel shipping operators in the United States and Canada, including cartons, tape, bubble wrap, and locks.
With its leading position in the fields of self-service warehousing and parcel retail, Supply Side has become the core of Broadwing's new platform, serving over 30,000 outlets. The company helps customers operate more safely and efficiently by designing and stocking a complete range of retail supply displays, while also providing consumers with a one-stop shopping option for moving, storage, and shipping.
Broadwing Capital, co-founder and managing partner, along with Jr, states: " Supply Side embodies the qualities we look for in platform investments: a strong competitive position in key and resilient markets, a proven management team, and clear growth opportunities. Ansir Junaid has always been an outstanding leader for Supply Side, significantly driving business growth, and around him, a strong and talented team has been built. We are delighted to have Supply Side as the foundation for our new professional distribution platform, and we are working together with Junaid and their team to propel the company into the next phase of growth."
Supply Side CEO Ansir Junaid stated: "We have been in contact with several private equity firms, and what sets Broadwing apart is their great emphasis on our employees and customers. Throughout the process, they listened attentively and fulfilled every one of their commitments. With the strategic depth and execution discipline provided by Broadwing, our team is ready to take Supply Side to new markets and product lines."
Junaid acquired Supply Side in 2008, after previously providing services to the company as a procurement and logistics partner. Under his leadership, Supply Side's self-service warehousing business has seen significant growth, and an infrastructure has been established to serve customers across the United States and Canada. He will continue to serve as the CEO and lead the company alongside the existing management team, while also remaining an investor in the company.
About Broadwing Capital
Broadwing is a private equity firm headquartered in Dallas, focusing on investments in the manufacturing and services industries in the mid-to-lower end markets. The firm helps niche platforms grow into market leaders through hands-on operational support, thereby enhancing businesses, cultures, and communities. Broadwing is known for its founder-friendly approach, a team of experienced resource partners, and a commitment to long-term growth driven by values. Since its establishment in 2022 by two long-time private equity investors, Broadwing has raised over $730 million in committed capital and completed 26 acquisitions. For more information, visit their website and follow them at LinkedIn.
About Supply Side
Supply Side was established in 1960 and is a distributor headquartered in Cleveland that provides packaging materials and hardware products for the self-storage and parcel retail industries. The company serves over 30,000 businesses in the United States and Canada, ranging from single storage facilities to regional retail chains and national brands, helping them operate more safely, efficiently, and profitably. With strong supplier partnerships, deep product knowledge, and a commitment to innovation, Supply Side designs and stocks a complete range of retail supply displays to help customers protect their assets, simplify operations, and improve the customer experience.
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