A new music discovery app has adopted the endless vertical scrolling format of TikTok. However, instead of browsing videos, users slide through short clips of songs in hopes of accidentally discovering their next favorite artist.

This app is currently available on the iOS and Android platforms in the United States. Users can scroll through 10 to 30-second song snippets, which are accompanied by lyrics, album covers, artist photos, and explanatory text. The idea is to provide listeners with enough content to capture their attention, whether it's a particularly good line of lyrics, an catchy chorus, or a rhythm that makes them want to keep listening.

“You send a song to a friend and say, ‘You definitely have to listen to this.’ Then you exchange texts saying, ‘Skip to 1 minute and 47 seconds; that’s the most exciting part.’ The truly touching parts are usually not in the first few seconds, and there used to be no good way to share just that moment,” said Drops, the General Manager, to us.

Hunter explained that the idea for Drops began to take shape after Harman acquired the music management software company Roon in 2023.

“I used to spend hours mixing albums for my friends, picking songs, arranging the order, and even designing the covers. Drops is exactly the version I’ve always wanted,” Hunter added.

If you want to listen to the entire song, Drops provides integration with major streaming services, including Apple Music, Qobuz, and TIDAL. Users can directly jump to the full version of the song through the connected streaming platforms.

It is worth noting that the company stated that it will not use generative AI in audio or visual content. Songs will be presented as they were initially released, using official album covers and authorized artist photos. In a time when it is becoming increasingly difficult to avoid AI-generated music and low-quality content, this approach may attract many users.

Another point worth noting is that Drops will pay fees to the rights holders and send back the playback data to its partners. These partners include Universal Music Group, Beggars Group, Empire, Symphonic Distribution, and UnitedMasters.

The playback volume will also be included in the streaming media data on these services, which means that Drops is not intended to replace existing music subscription services.

Currently, Drops adopts an invitation-based system, and American users can join the waiting list.