Scientific Games to showcase player journey experience at the 2026 World Lottery Summit

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Scientific Games announced that it will showcase its latest games, technologies, and services at the World Lottery Summit to be held in Sydney from November 9th to 12th, with a focus on how to create an omnichannel experience that connects retail and digital channels through player insights and innovation. The company also introduced innovations in instant lottery tickets, licensed brands, digital games, loyalty programs, and CRM solutions, as well as retail technology products.

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The Powering Possibilities exhibition area will bring together new games, digital experiences, and retail technologies, showcasing how to connect gaming experiences across various channels.

Atlanta, November 2nd / PRNewswire / -- Scientific Games indicates that the company will showcase its latest games, technologies, and services at the World Lottery Summit being held in Sydney from November 9th to 12th, demonstrating how player insights and innovation can be combined to create an interconnected omnichannel experience.

The World Lottery Summit will be held at the Sydney International Convention Centre in Australia, bringing together lottery executives, product managers, and technical personnel from over 75 countries.

This global lottery company's Powering Possibilities booth will showcase instant lottery innovations, specialty products, and licensed brands, as well as digital games, loyalty programs, CRM, player marketing, and retail technologies. Attendees will learn how these products work together to help players discover, purchase, and participate in games through both retail and digital channels, and to maintain a connection beyond a single purchase.

Scientific Games Chief Communications and Brand Officer Beth Bresnahan stated: "Our innovation begins with understanding our players and creating games and experiences that can attract them. At WLS, we will demonstrate how these ideas can be implemented in retail and digital channels to help lottery organizations build stronger player relationships and create new opportunities for responsible growth."

Visitors to the Powering Possibilities booth will learn about new games, digital experiences, and retail technologies, as well as how data and analytics can be used to guide game creation, personalize interactions, and help lottery organizations optimize the player experience across channels. Highlights include:

Innovative invoicing on demand
Pop N, Paks, the Christmas countdown calendar, and special scratch-off lottery tickets offer an interactive prize-winning experience, while foil and holographic enhancement effects, along with PlayPak packaging, provide a new way of presenting and experiencing instant lottery tickets.
Scratch Connect extends physical lotteries to digital formats, offering more entertainment and additional opportunities for winning prizes. At the same time, it helps lottery organizations introduce loyalty programs to players and establish connections beyond retail purchases.
Authorized Brands
Scientific Games provides over 100 authorized brands for lottery institutions and develops omnichannel gaming experiences through extensive consumer research. The highlights on WLS include FAST & FURIOUS, FRIDA KAHLO, MONOPOLY, and UNO, covering a variety of retail and digital gaming formats; SG Studios will also launch a new MONOPOLY eInstant game.
Digital games and player interaction
The digital game portfolio of Scientific Games supports over 10 languages, combining innovative mechanisms, diverse themes, and authorized brands to meet the preferences of different players.
Loyalty and CRM solutions utilize real-time data and personalized communication to connect offline and online interactions and strengthen player relationships. The company's agency services support these connections through creative development, production, and media activities.
Retail Technology
The retail product portfolio of Scientific Games helps lottery agencies and retailers to expand player choices, improve the purchasing experience, and enhance operational efficiency.
SCiQ The ecosystem combines a digital dashboard, store-level sales insights, and secure shipping functions to provide modern, instant invoicing sales and inventory management. WAVE The series of teller terminals can offer fast and convenient services in various retail environments.
The PlayCentral self-service terminal, driven by SCiQ, provides personalized game recommendations through GameChoice, AI and advanced analytics, suitable for traditional retail and social scenarios. The new ScreenPlay digital instant-win games introduce animated gameplay into the self-service terminals, creating opportunities for expansion into new scenarios.

According to Scientific Games, the company is the largest lottery program company in the world and the fastest-growing supplier of lottery systems. It is also a leading global provider of iLottery solutions, digital lottery games, mobile applications, player loyalty programs, and customer relationship management projects.

About Scientific Games

Scientific Games is a globally leading provider of retail and digital products, technologies, analytics, and services, generating profits for government-led lottery and sports betting projects. From enterprise-level gaming platforms to entertainment experiences, to groundbreaking retail and digital solutions, the company is constantly enhancing the gaming experience every day. The company is a pioneer in the fields of instant lottery tickets, data analysis, retail solutions, and iLottery. Since 1973, the company has built its success on trustworthy partnerships, and by virtue of continuous innovation, outstanding performance, and unwavering security, it has been responsibly driving the industry forward. For more information, please visit scientificgames.com.

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