The CEO of Shopify doesn't have enough wine to fill his cellar, but he has many ways to make use of a AI system.

In an episode of the podcast “Sources” released on Wednesday, Tobi L ü tke discussed with Alex Heath that before converting this unused room into a space for storing computing hardware, he first consulted his “16-year-old inner self.”

“So now I have a rack-mounted wine cellar, which contains a device like GB300 from Dell,” said Lü tke, “so it’s actually training the model in its entirety.”

GB300 refers to the Grace Blackwell Ultra computing platform of Nvidia; Dell has transformed it into a powerful computer for developing and running AI models.

Lü tke stated that this configuration allows him to run AI locally, to process sensitive information that he cannot send to external laboratories. He said that this intelligent entity will study topics, prepare briefings, and collect data from his daily life.

“I think this might be the most attractive product I’ve ever encountered in my life,” said Lü tke, “It runs a script that collects all sorts of things, including my Fitbit data, and of course, my calendar as well.”

“It also has a small app. It knows my geographical location,” Lü tke added, “Out of personal interest, I do a lot of health-related analyses, but since I have this data, such as my heart rate data, I can identify who causes me the most stress during meetings.”

Tech company executives are increasingly using AI for personal purposes. Business Insider previously reported that the CEO of Google, Sundar Pichai, uses agents to follow up on internal discussions and calculate resource usage. The CEO of Apple, Tim Cook, uses AI to summarize emails, while the Sam Altman of OpenAI relies on ChatGPT to answer parenting questions.

Lü tke has also been promoting the use of AI among employees. According to a memo he made public in April 2025, all teams at Shopify must demonstrate why they are unable to achieve their goals using AI before recruiting new employees.

Heath asked Lü tke if he had told them about those people who caused him so much stress, to which Lü tke replied, "Yes, of course."

“Just like: this is the funniest thing I’ve just discovered – guess what?” said Lü tke, “and then they didn’t find it funny at all.”