Integrating AI-driven production, enterprise-level media models, and distributed video transmission capabilities to help media companies, streaming service providers, and brands derive greater value from their content.
Las Vegas, October 27, 2026 /PRNewswire/ -- At the Oracle AI World conference, Oracle today announced the launch of Oracle Media Fabric. This is an integrated platform designed to help media companies, streaming service providers, and brands shorten content production time, reduce costs, distribute and stream high-quality video on a large scale, and create a more personalized experience for viewers. The platform brings the complex content creation and streaming capabilities previously only available to large, proprietary streaming platforms to content creators of all sizes. By connecting creative tools driven by AI with the next-generation video transmission infrastructure built around open standards, Oracle Media Fabric can support targeted advertising, customized program scheduling, and shared viewing experiences built around what viewers are interested in.
"Content creation and distribution to audiences used to be separate processes," said Clay Magouyrk, CEO of Oracle. "With Oracle Media Fabric, we have integrated content creation with streaming transmission, and we use AI throughout the entire production and distribution workflow. This helps creators shorten production time, reduce costs, make better use of existing content, and customize the viewing experience for different audiences in real time."
Oracle Media Fabric integrates Oracle Creative Studio, Oracle AI Media Models, and Oracle Video Edge to assist clients in creating, adjusting, and delivering content. The platform also includes protective measures to help safeguard clients' intellectual property rights and reduce the risk of generated content infringing on others' intellectual property. Oracle Adaptive Media Platform, supported by Oracle Creative Studio and Oracle Video Edge, connects creation with distribution, thereby supporting targeted advertising, personalized program scheduling, and shared viewing experiences.
- Oracle Creative Studio:Help professional media teams and a wide range of creators transform their ideas into storyboards, scenes, film-quality videos, visual effects, and virtual characters. As a set of production tools driven by AI, it integrates Oracle AI Media Models with leading third-party models through a flexible, model-agnostic platform, and allows for the selection of the appropriate model for each creative task based on security, source, cost, and intellectual property protection requirements.
- Oracle AI Media Models:Help media studios and entertainment companies accelerate content creation while maintaining creative control. These models developed by Oracle focus on video generation, image generation, and image editing, and enable governed large-scale media processing, intelligent curating and searching, as well as advanced model customization on Oracle Cloud Infrastructure ( OCI ).
- Oracle Video Edge:Helping broadcasting organizations and streaming service providers maintain high video quality and low latency during large-scale live events, ensuring that viewers can start watching quickly and that the experience remains smooth when the audience size reaches its peak. This managed platform, which enables AI, utilizes real-time network and playback information to coordinate capacity, and directs viewers to the appropriate transmission locations between OCI as well as the participating content distribution networks and internet service provider networks.
- Oracle Adaptive Media Platform:Helps to connect creation with distribution, enabling customers to develop advertisements tailored to specific audiences, personalized program arrangements, and shared viewing experiences. Brands can generate multiple variants of basic advertisements within the scope of brand guidelines and approval rules, which helps to reduce the time and cost required for producing multiple versions.
Oracle states that by helping broadcast organizations and streaming service providers understand viewers' reactions to programs and advertisements, Oracle Media Fabric can provide informational support for more engaging experiences, strengthen relationships with viewers within customer applications, and create new opportunities for content monetization. Oracle Media Fabric is planned to be launched within the next 12 months.
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