Denver, October 20th / PRNewswire / -- TrewUp has been selected for the 2026 Inc award list. Power Partner Awards has been recognized as one of the leading B2B partners in the United States, providing support to entrepreneurs and businesses across the country.

Inc. The Power Partner Awards aims to recognize those B2B companies that have a proven track record in helping entrepreneurs and businesses overcome the challenges of company establishment and growth. From recruitment and compliance to technology, infrastructure, financing, marketing, and more, these partners provide professional knowledge and services to help businesses operate, expand, and achieve their goals.

Inc. Editor-in-Chief Bonny Ghosh states: "Business owners have quite a few tools at their disposal, and B2B companies need to clearly explain why their products and services are worth investing in. This year's Power Partners companies on the list have achieved just that. They not only have customers but also loyal fans and supporters. In industries such as marketing, financial services, and technology, they have proven their commitment to helping other business owners grow and succeed."

TrewUp, Chief Executive Officer and Co-Founder, Kyle Barnholt said: "Receiving recognition from Inc for the second consecutive year is of great significance to our team. For a CPG company, trade expenses are the largest item on the income statement after COGS, yet they are also the most complex area to manage. This year, we have taken things a step further, from cleaning up deductions and converting them into trade data to helping brands verify and evaluate the return on promotional investments. What remains unchanged is the reason behind our efforts: to be a partner that invests just as much in customer success as our clients do."

TrewUp was recognized for helping CPG brands to clearly understand their trade expenditures with distributors such as KeHE and UNFI, as well as retailers like Kroger. This is achieved without the need for complex systems or manual spreadsheets. The platform transforms the messy deduction and distributor shipment documents into insights tailored for retailers, enabling sales and finance teams to identify the factors that drive trade investment returns and take action accordingly. Most teams can get up and running within two weeks.

Since its launch in 2022, TrewUp has processed over $1 billion in trade expenditures, covering KeHE, UNFI, as well as direct retailers. This year, the company has further deepened its collaboration with KeHE and extended its services to trade promotion planning through TrewPlanning, allowing brands to complete their promotion plans and deduction reconciliations on a single platform. Its clients include both established brands such as Hain Celestial, Twinings, and JFC International, as well as rapidly growing brands like Javvy Coffee; the latter has already recovered over $165,000 in deductions and can save 12 hours per week as a result. With these tools, these teams are able to make decisions more quickly, resolve deduction issues with greater confidence, and reinvest the recovered funds into trade activities that drive growth.

For more information or to view the complete list of winners, please visit https :// www.inc.com / power-partner-awards.

About TrewUp

TrewUp provides a clear and real-time view for the finance and sales teams of CPG, helping them understand the performance of trade expenditures by retailer, promotion, and root cause. By integrating deductions from partners such as KeHE, UNFI, and Kroger, as well as distributor shipments and trade data, TrewUp helps brands to act early, reduce waste, and achieve more profitable growth. Most teams can be up and running within two weeks. For more information, please visit trewup.com.

Regarding Inc.

Inc is a leading media brand and action guide aimed at entrepreneurs and business leaders who are shaping the future. Through news reporting, Inc seeks to convey information, provide education, and enhance the influence of its community – those who dare to take risks, are innovative, and full of enthusiasm – as they create the future of business. Inc is published by Mansueto Ventures, which also publishes another leading business publication, Fast Company. For more information, please visit www.inc.com.

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