Los Angeles, October 16, 2026 /PRNewswire/ -- Los Angeles Auto Show ®, presented by Chevron with Techron, will return from November 20 to 29, 2026, bringing together nearly twenty-four automobile brands to offer consumers one of the richest new car experience options of the year, allowing them to explore the rapidly changing new car market in one location.

From affordable new cars with different power systems to consumers' growing interest in hybrid models, to a resurgence in the choice of gasoline vehicles, and the ever-evolving electric vehicle market, this auto show will bring together a variety of car models that influence current purchasing decisions of American consumers as well as the future direction of the market. Consumers can sit in the vehicles, touch them, and make side-by-side comparisons of models from different manufacturers. They can also communicate directly with brand representatives in an environment free from sales pressure, and experience the performance of the vehicles firsthand through various test drives and rides. All these experiences are included in the ticket price.

The brands participating in 2026 include Acura, Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, Genesis, GMC, Honda, Hyundai, Jeep, Kia, Lucid, Nissan, Porsche DTLA, Ram, Rivian, Subaru, Tesla, Toyota, and Volkswagen.

Los Angeles Auto Show President Terri Toennies says, "There are few moments more exciting than choosing a new car right now. Consumers are paying more attention to powertrains, technology, vehicle capabilities, and price than ever before. LA Auto Show offers an experience that online searches and single dealers cannot provide: the ability to compare different brands side by side and find the perfect car for oneself."

New generation of vehicle models debuts

The 2026 auto show coincides with one of the most active periods for new car launches in recent years. The demand for hybrid vehicles continues to grow, driving an increase in electrification options across almost all vehicle categories; at the same time, automakers are also making continuous progress in the development of gasoline, plug-in hybrid, and pure electric vehicle models. The participating car companies have announced several important new cars for the American market, most of which are expected to make their debut at this auto show.

Brand highlights include:

• Rivian R2: The highly anticipated all-electric R2 is exquisitely crafted, showcasing the distinct features of Rivian. It is designed to meet the needs of both daily commuting and outdoor off-roading. This vehicle boasts a maximum output of 656 horsepower and can accelerate from 0 to 60 miles per hour in just 3.6 seconds. The US Environmental Protection Agency (EPA) estimates its range to be 330 miles. It is equipped with dual-motor all-wheel drive and Rivian Autonomy plus a hands-free steering wheel control feature. With its user-friendly, flexible, and practical design, it allows more consumers to enjoy the power of outdoor exploration.
• Genesis GV90: The Genesis first full-size all-electric flagship SUV combines a striking design inspired by Neolun Concept, optional premium three-row seating interiors, and the latest generation of electric vehicle technology, setting new standards for comfort, exquisite craftsmanship, and innovation.
• Toyota Highlander: The all-new 2028 model, with its bold design, seven-seater layout, and a pure electric power system with a range of up to 315 miles, reinterprets the widely popular Toyota three-row seating configuration. This vehicle offers front-wheel drive or all-wheel drive options, features a bi-directional power supply function that can also serve as a backup power source, and is standard equipped with a 14-inch touchscreen and customizable ambient lighting, combining advanced technology with the flexible practicality needed for daily family use.
• Kia Telluride Hybrid : Kia The widely popular three-row seating configuration. SUV Equipped with a turbocharged hybrid power system for the first time, marking a new chapter. This vehicle delivers 329 horsepower and 339 pound-feet of torque. EPA Estimated comprehensive fuel economy of up to 35 miles per gallon, with a range of 637 miles, combining powerful performance, family usability, and excellent energy efficiency.
• Chevrolet Silverado: The new generation 2027 model Chevrolet Silverado 1500 is, to date, the most powerful and technologically advanced Silverado. Power options include brand-new 5.7-liter and 6.6-liter V8 engines, as well as an upgraded version that offers the highest standard torque in its class TurboMax. With a completely new and bold exterior design, a digital cockpit equipped with a 16.3-inch central control display and a 12.2-inch driver information display leading in its class, coupled with the Super Cruise hands-free steering feature, the Silverado becomes a highlight at the exhibition site.
• Porsche Cayenne Turbo Electric: Porsche redefines electric performance with the brand's most powerful production car to date. It boasts a maximum output of 1,139 horsepower, an 0 to 60 mph acceleration time of just 2.4 seconds, and a maximum range of 317 miles. It is also equipped with an advanced all-wheel-drive system. Its 800-volt architecture supports ultra-fast charging; under ideal conditions, it only takes 16 minutes to charge from 10% to 80% of the battery capacity, combining the performance of a supercar with the luxury experience and multi-purpose capabilities required in daily use.
• Nissan Rogue Hybrid: The brand 2027 models Nissan Rogue Hybrid are the first to introduce the globally proven e- POWER hybrid technology from Nissan to the United States, offering smoother acceleration, quieter operation, stable handling, and excellent fuel economy. Urban fuel economy is expected to reach up to 41 miles per gallon, highway fuel economy at 36 miles per gallon, with a combined fuel economy of 38 miles per gallon.
• Volkswagen Atlas Cross Sport: The redesigned 2027 model combines a bold coupe-style design, a more powerful 282-horsepower turbocharged engine, an optional 4MOTION all-wheel-drive system, a refined new interior, and an optional 15-inch touchscreen that supports the AI voice assistant, all of which enhance performance, technology, and a high-end comfortable driving experience.
• Ford Mustang Dark Horse SC: The Mustang Dark Horse SC convertible brings the performance of Ford Racing to the open-top driving experience. Its supercharged 5.2-liter V8 engine outputs 795 horsepower, making it the SC most powerful Ford convertible to date.
• Hyundai Tucson: Hyundai This new chapter of the compact SUV combines a bold and distinctive exterior design featuring Art, of, and Steel with leading ride and cargo space in its class. Tucson The new generation hybrid system offers powerful performance and high fuel efficiency, with up to 42 miles per gallon; the breakthrough Pleos infotainment system is designed to make daily life easier and more convenient.
• Subaru Forester Wilderness Hybrid: The first Wilderness Hybrid combines 194 horsepower, a standard Symmetrical All - Wheel Drive symmetrical all-wheel drive system, a 9.3-inch ground clearance, and advanced X-MODE off-road technology, achieving a maximum 38% improvement in fuel economy. This model, designed specifically for adventures, integrates powerful performance, enhanced traction, and multi-purpose capabilities for off-road conditions with electrified energy efficiency, bringing a higher level of performance and practicality to the popular Subaru outdoor adventure vehicle series.
• Dodge Charger Scat Pack: American muscle cars enter a new era. Dodge Twin turbocharging. SIXPACK The inline six-cylinder engine delivers 550 horsepower and 531 pound-feet of torque, combined with standard all-wheel drive, a switchable rear-wheel drive mode, and advanced performance technologies.
• Jeep Cherokee Hybrid: This classic SUV makes a strong comeback, equipped with a new 1.6-liter turbocharged hybrid system that delivers 210 horsepower. It has a comprehensive fuel economy of up to 37 miles per gallon and a range of over 500 miles. It combines the iconic driving capabilities of the Jeep with electrified efficiency and advanced driver assistance technologies.
• Tesla Model Y L: Tesla adds a new option to its best-selling electric SUV, featuring an extended wheelbase, a three-row six-seater layout, dual-motor all-wheel drive, and an estimated range of 332 miles. This brings more spaciousness, greater versatility, and advanced electric technology to the Model Y series.
• Acura NEXERA Vision: Inspired by the brand's spirit of daring to challenge, the Acura NEXERA Vision concept car showcases a completely new design direction. NEXERA Vision Created by the Acura Design California design studio based in Los Angeles, its designs will influence the styling of future Acura models. The first model to adopt these designs will be the fourth-generation RDX Hybrid, which is set to be launched in 2028.
• Ram 1500 HEMI: Legend 5.7 upgraded. HEMI V8 The engine makes a comeback, delivering 395 horsepower and 410 pound-feet of torque, and is equipped with 48-volt eTorque mild hybrid technology that balances traditional performance with modern efficiency, with a maximum towing capacity of 11,320 pounds.
• Lucid Gravity GT - S: This brand-new high-performance three-row seat electric SUV features an astonishing 1,070 horsepower, advanced rear-wheel steering, and adaptive three-chamber air suspension. It combines engineering technology from racing cars with an extraordinary luxury experience, making it one of the most powerful family vehicles in the United States. SUV
• Chrysler Pacifica: The redesigned 2027 model features a striking illuminated front face, upgraded driving assistance technology, and an optional all-wheel drive system. It also retains the iconic Stow 'n Go seats, as well as a flexible layout that can accommodate up to eight people.
• Cadillac VISTIQ: Experience for yourself Cadillac VISTIQ. This all-electric vehicle with three rows of seats SUV combines exquisite design, spacious comfort, and advanced technology. Discover Cadillac – a brand-new luxury option designed specifically for modern family outings.
• GMC Sierra EV: Explore GMC Sierra EV. This all-electric pickup combines a distinctive GMC design, innovative technology, and everyday practicality. It redefines the capabilities of pickups, comfort, and electric performance in a new way.
• Buick Enclave: Explore Buick Enclave, this high-end three-row seat SUV is specifically designed for families that value comfort, style, and modern technology. The spacious interior and exquisite design add an elegant touch to daily driving and weekend outings.
• Honda Base Station Prototype: The Honda lightweight camping trailer will make its debut in Los Angeles Auto Show in 2026, alongside the Honda Passport TrailSport model from 2027. It can be towed by a variety of SUV vehicles. Its design is aimed at allowing more people to easily enjoy outdoor adventures, with a modular interior space that can be transformed from a compact, easy-to-tow carriage into a multi-purpose living and sleeping area. Intelligent technology and integrated conveniences provide a comfortable and practical experience for outdoor trips away from public utilities such as water and electricity.

These vehicle models collectively demonstrate that the automotive market is no longer developing in a single direction. Hybrid vehicles have risen rapidly, providing millions of consumers with new compromise options; gasoline, plug-in hybrid, and pure electric vehicles are also evolving simultaneously, giving car buyers more ways to balance performance, efficiency, practicality, range, price, and lifestyle.

Test drive first, then make a decision.

Outdoor road tests will once again give viewers the opportunity to drive the participating models and experience driving on the streets of downtown Los Angeles firsthand. Meanwhile, located outside the South Pavilion of the Los Angeles Convention Center, LADWP Test Track will showcase electric and hybrid models from multiple manufacturers, allowing consumers to continuously experience different brands of electrified power systems.

Inside and outside the conference center, there are also test-drive experiences focusing on vehicle capabilities, including Ford Bronco Built Wild and Camp Jeep Adventure Course; Nissan will provide indoor test-drive experiences in the South Pavilion.

The brands currently participating in the test drives and test rides include Alfa Romeo, Chevrolet, Chrysler, Dodge, Fiat, Ford, Jeep, Kia, Lucid, Nissan, Ram, Rivian, Subaru, Tesla, Toyota, and Volkswagen. The specific models for the test drives will be announced as the auto show approaches.

All test drive and test ride experiences are included in the ticket price, allowing consumers to not only observe the vehicles but also personally experience their performance on roads or specially designated routes.

Compare future vehicles in one stop

For consumers who are actively looking to purchase their next car, the scale of Los Angeles Auto Show creates a comparative purchasing environment that is difficult to replicate elsewhere. The surge in demand for hybrid vehicles has further enriched market options, making horizontal comparisons between different power systems more valuable.

Visitors can walk directly from the truck exhibition area to the SUV family seating area, where they can compare gasoline, hybrid, plug-in hybrid, and pure electric vehicle models, explore vehicles of different price ranges, experience new technologies, and communicate with product experts from various brands. Throughout the process, there is no need to endure the pressure of a traditional sales environment.

For car enthusiasts and families, the auto show experience is not limited to purchasing new cars; it also includes modified vehicles and classic cars, cutting-edge technology, Southern California's automotive culture, interactive experiences, activities suitable for children, as well as nearly 1 million square feet of exploration space.

In 2026, the event Los Angeles Auto Show will be held from November 20th to 29th at the Los Angeles Convention Center. The global media and industry event AutoMobility LA ® related to this auto show will take place on November 19th. Tickets for the ten-day public auto show are now available for purchase at LAAutoShow.com.

The participating car brands, models, and experience activities may change.

Los Angeles Auto Show

[ email   protected ]