Boston, October 13, 2026 / PRNewswire / -- Propensity is a ABM platform driven by AI, which helps B2B marketers identify, reach, and convert the best opportunities. The company announced today that it has once again been rated as a Challenger in Gartner ®'s "2026 Account-Based Marketing Platforms Magic Quadrant™", marking the second consecutive year that Propensity has been positioned in the Challenger quadrant.

This recognition comes in a year of continuous innovation for the Propensity product. The company stated that as its business expands from traditional ABM to a wider range of fields, Propensity is helping the B2B team to orchestrate intelligent multi-channel activities throughout the customer lifecycle.

Propensity, Chief Executive Officer and Co-Founder, Sumner Vanderhoof stated: "Being recognized as a Challenger for the second consecutive year is an important affirmation for us, but we are more interested in the future development direction of B2B marketing. The future is not about more disconnected tools, nor about isolated AI functions, but about intelligent systems that can understand buyers, coordinate cross-channel actions, and continuously improve the way businesses enter the market."

In the past 12 months, Propensity has launched an activity creation feature driven by AI, which allows for the generation of audiences, purchase groups, information, creative materials, channel plans, and the best next steps through natural language prompts. The company has also expanded on contact-level intent recognition, AI-driven reporting and journey analysis, introduced website personalization features, and established secure two-way MCP connections with external AI agents.

Gartner believes that integration with the ecosystems of MarTech and SalesTech is a key capability for challengers. Propensity can synchronize contact-level intentions, interactions, attribution, and audience data to CRM, marketing automation, and sales interaction platforms, helping teams to transform insights into coordinated market entry actions.

Vanderhoof added, "We believe that ABM is just the beginning. Our vision is to connect insights, audiences, AI, and channels, enabling teams to orchestrate the entire customer journey through a single platform."

For more information, you can download a copy of "2026 Gartner ® Account-Based Marketing Platform Magic Quadrant™".

Gartner, "Magic Quadrant of Account-Based Marketing Platforms", Jenifer Silverstein, Chris Chandler, Upasna Chandna, Ray Pun, October 7, 2026.

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About Propensity

Propensity is an autonomous AI-driven ABM marketing platform that, through contact-level insights and multi-channel campaign orchestration, helps B2B revenue teams identify, reach, and convert the best opportunities.

For more information, please visit propensity.com.

Media Contact

Kelly Greenwalt, Propensity