IT News on October 13th: Epic Games is fully committed to applying artificial intelligence to game development. This studio has been working on games for Disney, but sources have revealed to Bloomberg that one of their upcoming titles has been postponed in order to make greater use of AI technology during the development process.

Bloomberg reported that a director of the game informed the team that the project would adopt a production approach prioritizing “AI.” The internal notice stated, “No more manual coding,” and also required that all artistic resources for the project be “generated through a complete AI workflow.”

According to sources, this new proposal has not been endorsed by all developers, and some employees reportedly believe that the requirement is not serious. However, Epic Games has already launched a large number of generative AI tools on the Unreal Engine platform this year, so this directive seems quite genuine. Jack Jones, the public relations director of Epic, stated in a statement to Bloomberg: "We are embracing an accelerated development model led by the developers of Epic, who are the visionaries and creative core of all our work."

As early as 2024, Disney invested a substantial amount of $1.5 billion (Note from IT: the current exchange rate is approximately 10.05 billion RMB) into Epic. Over the years, several Disney characters have appeared as skins in "Fortnite," and this deeper collaboration aims to create a "gaming and entertainment universe." Earlier this year, there were rumors that the most anticipated project developed by this developer for Disney was an evacuation shooter similar to Arc Raiders. The game was originally scheduled to launch in November, but according to the latest reports from Bloomberg, even before these new development requirements were issued, the release date was postponed to March.

An annual survey conducted at the Game Developers Conference indicates that an increasing number of developers believe that generative AI technologies will harm the development of the industry. In this year's survey, 52% of respondents believed that this technology is detrimental to the industry, whereas in 2025, this proportion was only 30%. The survey also found that although many game professionals are indeed using generative AI tools, most of them are only utilizing them for tasks such as data research and code writing, rather than for creating artistic assets.