Disney + The Super Bowl is about to arrive live

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Disney announces that Disney will broadcast the 2027 Super Bowl and two pre-game Monday Night games; all advertising spots for these events have been sold out, setting a record for the earliest sell-out in Super Bowl history.

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Disney announced on Wednesday that its streaming service Disney will broadcast the upcoming Super Bowl in February next year.

The 2027 championship game, as well as the two Monday night football games preceding it, will be available to all Disney+ subscribed users in the United States.

Disney previously announced that its ESPN sports division will produce the Super Bowl for the first time in 2027. The game will be broadcast on ESPN and Disney's broadcasting network ABC.

Disney stated that there is already a high level of interest from the public in the upcoming Super Bowl. The company mentioned during its most recent financial report conference call that all advertising spots for the game have been sold out; according to a press release, this is also the earliest instance in Super Bowl history where all spots have been sold out.

This announcement is the latest move by Disney to expand its supply of sports live streaming content. Last year, the media company launched an independent ESPN streaming service, separating the related content from cable TV packages.

In August of this year, Disney announced that the Electric Formula Racing Championship Formula E will be open to Disney+ subscribed users starting from December 18th.

Other streaming platforms are also leveraging live sports events to enhance their content offerings. Last week, CNBC reported that Alphabet's YouTube is actively seeking more rights for live sports broadcasts. YouTube currently pays about $2 billion per year for the rights of “NFL Sunday Ticket”, and this agreement will continue until the end of the 2029-30 season.

Netflix will broadcast five NFL matches during the 2026-27 season. Netflix, the Chief Content Officer, stated last month in an interview with CNBC that if the international NFL match rights are made available, the company is willing to consider acquiring them.

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