Dallas, October 6th / PRNewswire / —— United ® Real Estate ( United ) has been selected for the 400 list for the tenth consecutive year, receiving recognition from one of the largest franchise organizations in the United States for ten years, based on system-wide sales figures.
United The continuous growth reflects the changes that are taking place in independent real estate brokerage companies: operating a real estate company has become more complex and costly, and homeowners desire to access national-level tools and services without giving up control or their corporate culture.
United indicates that the company has provided independent brokers with an efficient and effective path to expansion, allowing them to achieve scalability without being integrated.
Through its franchise model, brokerage companies can retain their existing company names, management teams, and local market presence, while also obtaining the following resources:
- First-class technology
- Marketing System
- Brokers and Broker Training
- Recruitment System
- Operational Support
- National Brokerage Network
According to United, this model allows brokerage firms to scale up without having to build and maintain all the tools themselves, thereby saving costs and reducing interference. Recently, this model has attracted several sizable independent firms to join United.
- Allison James Estates, and, and Homes, headquartered in Port Charlotte in Florida, joined United in 2026. They have 725 brokers and their business covers 7 states and the District of Columbia.
- MORE Realty, headquartered in Portland, Oregon, joined in 2025 and covers the Pacific Northwest and Southwest regions, with 900 brokers.
- Premiere Plus Realty, headquartered in Naples, Florida, joined in 2024 and has 1,500 brokers.
The aforementioned institutions have retained their original brands and have also obtained the national resources and support of United.
United Real Estate President Rick Haase stated: "Owners of independent brokerage firms should not sacrifice their identity or culture in order to gain everything needed for competition. We respect their heritage, leadership, and culture. Our role is not to replace them. In fact, we enhance our own value because of their ideas, talent, and capabilities."
Haase added, "Our priority is to strengthen our franchise brokerage companies through better economic benefits, practical technology, a mature support system, and a network of operators who help each other succeed. We accomplish all of this with extremely high efficiency, thereby reducing their operating costs."
The growth of United has also benefited from investments aimed at improving the professional and financial trajectories of its brokers and dealers. Its continuously expanding ecosystem includes:
- BullseyeAI: Reducing administrative tasks to give brokers and dealers more time to serve clients and engage in revenue-generating activities
- United Residential Investment Program ( URESI ): Helping brokers accumulate wealth as investment-oriented entrepreneurs
- Financial Wellness Program: Supports overall well-being, career continuity, retirement planning, and financial stability
Frequently Asked Questions
Question: What is the difference between United Real Estate and the traditional franchise model?
Answer: United Real Estate provides a path to achieve scalability without integration, combining national-level resources with local identity and independence.
Question: How large is the scale of United Real Estate?
Answer: United Real Estate is one of the top ten national real estate organizations in the United States. The company operates in 37 states, has 170 offices, and over 22,600 agents. In 2025, it completed more than 74,000 transactions, with sales reaching 30.3 billion US dollars.
Question: What benefits does United Real Estate provide to owners of independent brokerage companies?
Answer: United helps brokerage firm owners reduce and control operating costs through "plug and play" technology and marketing systems, a collaborative network of brokers, headquarters support, and other resources, while allowing them to retain their company name, culture, and leadership team, thereby enhancing their competitive position.
About United Real Estate
United Real Estate ( United ) is a department of United Real Estate Group. Its initial purpose was to provide solutions for real estate agents and brokers in the rapidly changing real estate brokerage industry. United offers agents and brokers the latest training, marketing, and technical tools through a fixed-fee, transaction-based compensation model. Leveraging the company's proprietary cloud-based Bullseye ™ Agent & Broker Productivity Platform, United enables agents and brokers to achieve more profitable results. United Real Estate operates in 37 states, with 170 offices and over 22,600 agents. In 2025, the company completed more than 74,000 transactions, generating sales of $30.3 billion. For more information, visit the company's official press room and view the full press releases, multimedia materials, and latest news.
About United Real Estate Group
United Real Estate Group ( UREG ) operates United Real Estate and United Country Real Estate, meeting the unique needs of suburban, metropolitan, urban, and rural markets. Leveraging a cloud-based platform that has recently enabled AI, Bullseye ™ Agent & Broker Productivity Platform, UREG provides the latest training, marketing, and technical tools, creating a significant competitive advantage. This platform reflects over a decade of investment in data and brokerage technology services and is driven by a data warehouse containing 2.6 million property listings, attracting more than 3 million visitors per month and generating over 30,000 leads annually. United Real Estate Group supports over 600 offices on four continents and more than 24,500 real estate and auction professionals. By 2025, United Real Estate Group aims to complete 91,700 transactions with sales reaching 37 billion US dollars. Through its internal advertising agency, UREG provides differentiated marketing support and promotional materials for lifestyle-oriented real estate websites, reaching a database of over 800,000 voluntarily subscribed buyers. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.
For information on United Real Estate, brokerage business succession planning, brokerage business valuation, and franchise opportunities, please visit GrowWithUnited.com. Brokers interested in career opportunities at United Real Estate can visit JoinUnitedRealEstate.com.
Media Contact
April Gonzalez
United Real Estate[ email protected ]504-237-3500










