Foreign media believes that the reason why Meta's newly launched AI assistant Muse leaves an impression on the market that is different from that of the metaverse lies not in the concept, but in its usability. Compared to the narrative of users needing to enter a virtual world back then, Muse is more like a digital assistant that is already capable of handling specific tasks, and it is being gradually integrated into glasses and the existing application ecosystem by Meta.

First, complete the specific tasks.

The article states that Muse is currently capable of handling some small tasks across applications, such as booking books, sending e-books, or completing other daily digital operations. This experience is more akin to a "to-do assistant" rather than a traditional chatbot.

In the author's view, this is also the most obvious difference between Muse and the metaverse. The definition of products in the metaverse was not clear enough back then; users often had to first accept new ways of using them before purchasing more expensive hardware devices. Muse, on the other hand, is directly integrated into existing terminals such as smartphones, addressing the needs that users already have.

Glasses are the next entry point.

The article mentions that Meta plans to further integrate the relevant capabilities of Muse into eyewear products in the coming weeks. The author believes that the hardware itself is merely a carrier; what truly matters is that users will be able to issue commands directly while walking, cooking, or driving, and the system will handle the tasks in the background, eliminating the need to frequently switch between mobile applications.

The author also mentioned that a lightweight VR headset showcased by Meta left a deep impression on him. This device is expected to be launched in the spring of 2027, with a price of around $1300. It may still be difficult to enter the mass market in the short term, but its weight and user experience indicate that lightweight headsets are approaching a more practical stage.

• Expected listing time is in the spring of 2027.
• Expected selling price is approximately $1,300.
• The experience includes 3D viewing and virtual multi-screen office work.

Platform and website restrictions are still in place.

The article argues that the most prominent advantage of Meta at present is its distribution capability. WhatsApp, Instagram, Facebook, and Messenger already have a large user base. If Muse continues to integrate these products and links them with glasses, its expansion speed may be faster than that of most similar AI products.

However, the author also points out that for an AI assistant to become a true platform, the difficulty is much greater than just creating a popular product. It not only needs to be used frequently by users but also requires developers, merchants, and service providers to continuously integrate with it, in order to form a long-term ecosystem.

The author raises two main concerns. The first is platform risk; Muse is currently still running on iOS and Android. If Apple or Google adjust their policies, its functionality could be restricted. The second concern is website integration; Amazon has already prevented Muse from being used for shopping on their websites, and services such as Goodreads have not yet been made available for integration.