The download performance of Muse continues to attract market attention. Various third-party data agencies have provided different estimates, but all indicate that this AI application has seen rapid growth since its launch. Meta has also begun to allocate more resources to this product, promoting its spread across their own platform and external channels.
Download volume is accumulating rapidly.
Muse is currently only available in the United States and Canada. Apptopia It is estimated that as of Thursday, the cumulative downloads amounted to about 4.3 million times, of which iOS had around 2.6 million downloads. Appfigures provides a figure of about 2.3 million downloads, while iOS and Android are fairly close to that figure.
Sensor Tower also indicates that after the end of Meta Connect, the daily active users increased by 27% on Wednesday. Prior to this, the app had already had a good start. The institution stated that the number of downloads in the app store in the two weeks before the launch of Muse reached an estimated 2.8 million times.
Top-ranked in app stores
On September 18th, Muse rose to the top of the US App Store rankings and has maintained that position ever since. On September 19th, it also climbed to the top of the Google Play rankings and has still been in first place to this day.
The data from Sensor Tower also shows that Muse began to receive in-app advertising support from Meta not long after going live on September 9th. Within 10 days, this app secured most of the in-app advertising resources on various platforms, covering Facebook, Instagram, and WhatsApp.
The placement method places more emphasis on feature display.
Connor Hayes, a senior executive in Threads, said that the company's promotion methods for Muse are different from those for Threads. The latter relies more on matching users' interests with content, whereas the advertisements for Muse need to directly show what AI agents can accomplish for users.
Meta also directs the advertisements of Muse to mobile advertising networks and other social platforms, including Reddit, TikTok, and YouTube.
