After releasing the iPhone 18 and its first foldable screen iPhone Duo, Apple adjusted the pricing of its existing models. The company also raised the starting prices of several older iPhone models and discontinued the Pro series in some markets.

Old models see a collective price increase

According to the Apple Online Store, the starting price of iPhone has risen to $799, iPhone 17e has risen to $699, iPhone 17 has risen to $899, and iPhone Air has risen to $1,099. The report also states that the price increase in the Indian market is approximately 20.5%.

Some models have been taken off the shelves.

Apple has also stopped selling the iPhone 17, Pro, and iPhone 17 Pro Max. As per past practice, when the new generation of iPhone is released, the prices of the older models usually drop, but this time the adjustment seems unusual.

Cost pressures continue to rise.

The report mentions that a global shortage of storage and memory chips has driven up the cost of components. As AI companies and cloud service providers continue to expand their data centers, the related demand continues to increase. Tim Cook, former CEO of Apple, also stated in an interview with The Wall Street Journal in June that the company is having difficulty continuing to absorb these costs in their entirety.

The installment plan may have a buffering effect on the impact.

The article suggests that Apple may also use an upgraded installment plan to mitigate the impact of price increases. This plan allows users to spread the cost of purchasing a device over monthly payments.