According to CoinMeta, Disney ($DIS) and Adobe ($ADBE) announced a multi-year partnership on November 9th, aiming to integrate artificial intelligence technology into Disney's creative work, covering entertainment studios, theme parks, cruise ships, and sports businesses. Adobe will become Disney's official AI innovation partner, and Disney will receive advanced access to tools such as Firefly, Photoshop, and Premiere, as well as engineering and research support. At the core of the agreement is the development of generative AI models based on Disney's intellectual property, with the goal of producing creative assets suitable for commercial production that reflect Disney's characters and visual style. Disney's Imagineering team has already been using this technology to transform sketches into digital art works. This partnership will be extended to other teams, involving StudioLab innovation projects and ESPN Edge, and both parties will explore ways to improve creative workflows and increase fan engagement in sports.