According to CoinMeta, Google's parent company Alphabet is launching two dedicated AI chips – TPU 8TX and 8I Max – aimed at secure computing and advanced AI workloads, in order to challenge NVIDIA. According to Bloomberg, the cost of Google's TPU is about 30% lower than that of NVIDIA GPU, offering competitive performance and higher energy efficiency on certain tasks. Bloomberg Intelligence estimates that sales related to Google's TPU could surge from $12 billion in 2026 to over $135 billion by 2028, with major customers including Apple, Meta, Oracle, and Anthropic; OpenAI also plans to make purchases.