According to CoinMeta, the State Administration for Market Regulation has issued compliance guidelines to regulate online centralized promotional activities during "Double Eleven." It emphasizes the strict implementation of the obligation for platform operators to verify and register their qualifications, to fulfill legal obligations such as verification, registration, and information disclosure, and to promptly remove operators whose business qualifications have been revoked, cancelled, or suspended, in order to prevent the existence of "ghost shops" and "ghost live streaming rooms." At the same time, promotional practices are strictly regulated, with self-inspections organized for activities such as "price matching" and "raising prices first and then lowering them." Such practices that violate regulations by not clearly displaying prices or engage in price fraud, which harm consumer rights, are prohibited. Promotional rules are optimized and prominently displayed to accept consumer supervision, ensuring that the activities are conducted in a standardized and transparent manner.