According to CoinMeta, He Yi, co-founder of Binance, stated in a live audio broadcast on Binance Plaza that the platform aims to lower the barriers to using financial services, trading, and daily payments, making them as simple as browsing short videos. She pointed out that there is currently too much product information, which makes it difficult for newcomers to understand. Therefore, Binance simplifies the user experience by offering customizable homepages and AI task processing.