A new AI proxy can undertake daily tasks such as user management, billing, and page creation based on natural language instructions, but each change must be approved by an administrator.
New York, November 9, 2026 / PRNewswire / -- DAZN ViewLift, a provider of digital and media solutions for sports, news, and entertainment organizations, announced today that it has integrated Agentic AI into its content management system ( CMS ). Platform administrators can now describe tasks in natural language, which will be executed on their behalf within CMS by AI.
ViewLift indicates that for streaming services with hundreds of thousands of subscribers, support tasks are often continuous and highly repetitive. In the past, whether it was resetting logins, verifying subscription status, or handling refunds, administrators had to manually search each user's profile and make corrections one by one. The company's AI agent is designed to eliminate such manual work, with its application range extending from customer support to page creation.
This proxy is launched through the sidebar panel in ViewLift CMS. In the initial stages of operation, the following tasks can be executed:
- Subscription User Management:Instantly search for any subscribed users, view their registered devices, generate login codes and magic links, apply postal code override rules, as well as create, update, or anonymize accounts individually or in batches.
- Billing and Subscription:Retrieve bills and transaction history, grant or revoke the VIP status, restore subscriptions, and initiate refunds.
- Page creation:With a single command, clone any page built with more than 80 design modules based on ViewLift to the new URL.
ViewLift indicates that read-only requests will be executed immediately. Any operation that involves changing data, from status updates to refunds, must first be approved through the " Human in Loop (human involvement required)" process before it can be carried out. This approval step is designed to ensure that sensitive accounts and payment operations remain under human control.
"Operating a streaming service should not mean being overwhelmed by administrative tasks," said Manik Bambha, President of ViewLift. "Our customer team is very clear about what their fans and audience want. Every hour spent clicking around on the portal, resetting logins, or handling refunds is an hour less that could be spent serving those fans. Agentic AI gives them that time back, and our approval workflow ensures that they never lose control over their subscription user data."
ViewLift indicates that Agentic AI will be available to its customers from today onwards. If you wish to apply for a demonstration, please visit www.viewlift.com.
About ViewLift
ViewLift is a subsidiary of DAZN, providing digital solutions for copyright holders, with a focus on live streaming and on-demand video distribution. The company claims that, thanks to its proprietary cloud technology, it operates digital platforms for global sports, media, and entertainment brands. Its services include content management, multi-platform distribution, real-time analytics, audience interaction tools, as well as flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift states that its solutions help content owners maximize audience engagement and revenue through seamless and scalable streaming experiences. Its sports clients include the National Hockey League, 18 American professional sports teams, 6 regional sports channels, the Professional Fighting League, World Racing Group, and others.
For more information, please visit www.viewlift.com.
Media contact: ViewLift, marketing @ viewlift.com
