After receiving positive feedback from distributors in Equip Exposition, the company stepped onto the global industry stage with the new 1,499cc UTV platform.
Garan, Texas, USA, November 3rd / PRNewswire / -- Massimo Group (Nasdaq ticker: MAMO) ("Massimo" or "the Company") is a manufacturer and distributor of power sports vehicles, UTV, ATV, and innovative mobility solutions. The Company announced today that it will officially launch its new 2027 Warrior 1500XD and Sentinel 1500 HVAC Crew models at the 2026 Speed Equipment Manufacturing Association Show ("SEMA Show"). The exhibition will be held from November 3rd to 6th at the Las Vegas Convention Center.

This release marks an important step for Massimo in expanding into the larger displacement UTV market, and it also continues the progress made by the company since the soft launch of the new 1500 series on Equip Exposition in October 2026.
Massimo Group CEO Quenton Petersen stated: " Equip Exposition has given us the opportunity to showcase these models directly to a large number of dealers for the first time, and the market response has strengthened our confidence in the products we have created. SEMA The exhibition is the next step. We are now bringing Warrior and Sentinel to one of the largest automotive industry platforms in the world, to introduce Massimo's next generation of UTV to a wider range of buyers, distributors, industry leaders, and the media."
Massimo brings the new 1,499cc platform to SEMA exhibition
Warrior 1500XD and Sentinel 1500 are built on the new 1,499cc in-line four-cylinder engine platform of Massimo, designed to support a wider range of high-performance leisure, commercial, and fleet vehicle families.
Warrior The 1500XD combines a new in-line four-cylinder power system with a robust all-metal body structure, aggressive 29-inch off-road tires, a 10-inch touchscreen, a full-size four-seater layout, and an integrated in-car refrigerator to create a practical vehicle designed for high-intensity work and off-road applications.
Sentinel 1500 HVAC Crew uses this platform for high-end all-season configurations, featuring a 1,499cc in-line four-cylinder power system, a fully enclosed cockpit, integrated heating and cooling air conditioning, heated and cooled seats, an integrated refrigerator, and a four-door, four-seater layout.
Massimo believes that the combination of high-displacement performance, practical capabilities, luxurious and comfortable configurations, and a radical cost-performance positioning gives the new 1500 series the opportunity to cover a variety of application scenarios such as leisure, agriculture, commercial use, fleets, and government applications.
Petersen indicates that the significance of the 1500 series lies in expanding the areas in which the Massimo brand can compete. We have always operated our business with a focus on providing high cost-performance, and now we are bringing this philosophy to larger, more capable, and more premium models. We believe that we can offer strong performance, technology, and comfort without asking customers to bear the extreme pricing commonly seen at the high end of the UTV market.
The company is also developing more configurations in the 1500 series, including a Warrior HVAC model, a more cost-effective non-HVAC basic model, as well as a two-door version, in order to provide options for different customer groups and price ranges, and to create more opportunities based on a unified vehicle architecture.
SEMA provides an important platform for brand and dealer expansion
The 2026 SEMA exhibition is expected to bring together over 153,000 industry participants, including more than 70,000 buyers and decision-makers, approximately 2,600 media and content creators, as well as attendees from over 140 countries and regions.
Over 70% of the SEMA participants were business owners, executives, or senior managers, which allowed Massimo to have direct contact with many people responsible for procurement, distribution, and strategic decision-making in the automotive and special equipment industries.
During the exhibition, the management of Massimo plans to meet with industry media, trade publications, and potential business partners to discuss the launch of the 1500 series, the company's continuously expanding dealer network, and broader growth strategies.
The planned media activities include discussions and interviews with Powersports Business, Dealernews, and SEMA media, as well as further meetings with other industry participants during the exhibition.
Petersen continued, "The SEMA exhibition is not just an opportunity to showcase two new cars. It allows our products and company to directly face tens of thousands of industry decision-makers, as well as one of the most concentrated platforms for global automotive media. We intend to use this exposure to build relationships with dealers, increase the Massimo brand awareness, develop new business opportunities, and convey the company's future direction of development."
Massimo's participation in the SEMA exhibition is part of a broader initiative to increase the brand's national visibility, expand dealer and fleet channels, and launch a new generation of products in multiple niche markets.
The company believes that new product development, an active distributor program, an expanded financing plan, and greater participation in large-scale national industry events will support the continuous expansion of its distribution network and enhance the company's competitive position.
Massimo will be exhibiting at booth number 56217 in the Las Vegas Convention Center during the SEMA event in 2026, from November 3rd to 6th, 2026.
About Massimo Group
Massimo Group (Nasdaq ticker: MAMO) is a manufacturer and distributor of power sports vehicles, with products including UTV, ATV, electric bicycles, motorcycles, golf carts, as well as other leisure and utility vehicles. The company also develops and distributes pontoon boats and trimaran pontoon boats through its marine division. Massimo is headquartered in Garland, Texas, where the company has manufacturing and distribution facilities.
For more information, please visit: www.massimomotor.com.
Forward-looking Statements
This press release contains certain forward-looking statements that are defined under the federal securities laws. In some cases, forward-looking statements can be identified by words such as “expected,” “believes,” “estimates,” “anticipates,” “intends,” “may,” “plans,” “predicts,” “projects,” “targets,” “potential,” “seeks,” “will,” “might,” “should,” and similar expressions, as well as their negative forms. These forward-looking statements include, but are not limited to: estimates regarding expected dealer reservation demand and future orders; the commercial launch of Warrior 1500XD, Sentinel 1500, HVAC Crew and other 1500 series configurations, future availability, and market opportunities; potential dealer, fleet, commercial, and government demand; expansion of the company’s dealer network; product development plans; financing and dealer plans; as well as the company’s broader growth, distribution, and brand development strategies.
The company's estimates of reservation demand are based on current discussions with distributors, feedback from the sales team, responses to distributors' reservation plans, and management assumptions. These estimates do not constitute confirmed purchase orders, binding commitments, or confirmed revenue, and there may be significant differences between actual orders and sales.
Forward-looking statements are based on current expectations, estimates, projections, and forecast values, and are subject to risks and uncertainties that could cause actual results to differ significantly from those expressed or implied in these statements. Factors that could lead to significant differences in actual results include delays in product development and production, acceptance by distributors and customers, purchasing decisions of retailers and distributors, supply chain conditions, competitive pressures, pricing environment, availability of financing options, the company's ability to successfully commercialize new products, and other risks described in the documents submitted by Massimo Group to the U.S. Securities and Exchange Commission, including its 10-K annual reports, 10-Q quarterly reports, and 8-K filings.
Forward-looking statements are only valid as of the date they are made. No guarantees are provided regarding forward-looking statements, and actual results may differ significantly from those depicted therein. Readers are advised not to rely excessively on such statements. Except as required by applicable law, Massimo Group assumes no obligation to publicly update or revise any forward-looking statements, whether due to new information, future events, or other reasons.
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