Salesforce On Tuesday morning, the stock price fell by about 1%. Previously, the company announced that it had reached an agreement to acquire the customer interaction platform Braze for approximately $5.66 billion.

According to this transaction, holders of Braze A class common stocks will receive $47.50 in cash per share. According to the Salesforce blog, this transaction is expected to be completed in the fiscal year 2028, but it still requires approval from shareholders and regulatory authorities.

Braze shares closed at $30.04 on Monday. Following the announcement of the news, the stock was briefly suspended before trading on Tuesday, and then soared by over 50%. The company develops artificial intelligence marketing tools for managing customer data and messaging.

Braze CEO Bill Magnussen stated in a statement: " Salesforce is, like us, committed to serving marketers. We will continue to build on the foundation of Braze and continue to invest in the Braze community of customers and partners who have helped shape this company together with us."

He also stated, "The platform of Salesforce will help us innovate more quickly, and together we will assist marketers around the world in building deeper and more lasting relationships with their clients."

A few months before this latest transaction was completed, Salesforce announced its intention to acquire AI's customer service platform Fin for approximately $3.6 billion. This move was aimed at enhancing the company's enterprise-oriented proxy AI product capabilities.

In August this year, Salesforce and Anthropic announced an expansion of their collaboration, which included the launch of a new plugin named “Claudeforce” that comes pre-installed with sales skills to help sales personnel better write emails, update records, and more, by leveraging the models from this cutting-edge laboratory.