MOOV has brought together more than 200 experts from all over the country to help North American companies transform their operations, products, and experiences.
Montreal, October 21st / PRNewswire / -- Moov AI and Nurun will merge to form MOOV, a new leader based in Canada that focuses on business transformation driven by artificial intelligence. MOOV combines the professional capabilities of Moov AI in applying artificial intelligence and data, as well as Nurun's over 25 years of experience in strategy, experience design, and digital product development. The goal is to help companies rethink their operations, develop new products and services, and achieve growth.
This new company responds to the growing needs of enterprises: the need for professional capabilities in business, technology, and design, to transform AI investments into measurable results, including more efficient operations, new products and services, as well as a better customer and employee experience.
MOOV President Dominic Danis stated: "Business leaders have seen the potential of AI. The challenge they face is to determine in which areas it can be most effective and to put that into practice. Through MOOV, we have gathered the professional capabilities needed to transform this potential into tangible, lasting results, and we hold a firm belief that AI should enhance human potential."
An integrated team from vision to execution
Moving from the AI trial phase to large-scale deployment solutions requires a deep understanding of business challenges, the ability to connect systems and data, the design of tools that meet user needs, as well as a governance framework that standardizes their use.
MOOV integrates strategy, governance, data, artificial intelligence, design, and solution development into the same team. This integrated approach creates continuity from strategy to execution, reduces handovers between suppliers, and maintains a business context throughout the collaboration process. It enables companies to transform processes end-to-end, modernize applications, and create new products and services.
The core concept of this approach is: AI should enhance human intelligence by connecting the people, knowledge, data, and systems that already exist within an organization.
Publicis Canada CEO Duncan Bruce stated: "The establishment of MOOV has enhanced our ability to support customers in their transformation journey. By combining our expertise in artificial intelligence and data with our strengths in experience design and solution development, we now have a team in Canada that is capable of both conceiving and implementing transformations. This means building solutions around the needs of users, making AI a part of the company's daily operations."
About MOOV
MOOV is a Canadian company under Publicis Canada, focusing on driving business transformation through AI and digital technologies. Its team consists of over 200 experts in areas such as strategy, governance, data, artificial intelligence, design, and software development.
From strategy to deployment to continuous optimization, MOOV collaborates with enterprises to address business challenges through digital products and AI solutions. By modernizing operations, enhancing the customer experience, and supporting new ways of working, the company helps customers transform their technology investments into measurable improvements in productivity, performance, and growth.
MOOV serves enterprises across North America, with expertise covering financial services, manufacturing, retail, energy, tourism, and the automotive industries.
Its clients include Air Transat, the Bank of Commerce and Industry of Canada ( BDC ), Broccolini, BRP, Dollarama, É nergir, Fondation Mira, GRAIL, Hydro-Qu é bec, iA Financial Group, Metro, Michelin, Mitsubishi HC Capital Canada, Navacord, Pleasant Holidays, Pratt & Whitney, Raymond Chabot Grant Thornton ( RCGT ), Richardson International, Sollio, Stellantis, Sun Life and Visa.
