VUSSENS establishes its U.S. headquarters in New Jersey and launches a data analysis platform AI targeting the beauty industry
VUSSENS indicates that, by relying on North America, the world's largest beauty market, as a strategic stronghold, the company hopes to accelerate its international expansion among beauty brands, manufacturers, and retailers.
FORT LEE, N.J. Seoul, South Korea, October 12, 2026 / PRNewswire / -- Focusing on the beauty industry, AI, a global enterprise driven by data analysis, VUSSENS Inc announced that it has established its North American operations in New Jersey. At the same time, the company officially launched VUSSENS – a beauty data analysis platform that utilizes ontology. VUSSENS Inc is a wholly-owned subsidiary of NEWEN AI, which specializes in industry-specific AI analysis solutions.
The company stated that New Jersey has a superior geographical location, being close to New York, an important international business center and distribution hub for consumer goods. It also boasts well-developed infrastructure and good accessibility. VUSSENS plans to further strengthen its position in the North American market by leveraging its network of local partners, which includes collaborations with New York University's Stern School of Business as well as Global AI Frontier Lab, headquartered in New York.
La plataforma VUSSENS, which was officially launched simultaneously with the establishment of this base, is a professional AI platform targeting the beauty industry. This platform is based on advanced ontological technology and integrates and analyzes data from multiple channels in the American market, including social media and e-commerce platforms.
The company stated that the platform is driven by a language model trained on over 800 billion token and a multimodal AI engine. This engine is capable of analyzing video, audio, and subtitles in short videos on platforms such as YouTube and TikTok. With this capability, VUSSENS can perform highly detailed audience and user profiling, covering dimensions such as ethnic background, age, skin tone, and consumer values.
The company stated that the platform does not merely measure the frequency of certain keywords being mentioned; rather, it systematically analyzes complex relationships, including those between trends and sales data, between ingredients and their effects, as well as between consumer responses and specific products, thereby providing businesses with market insights that can be directly applied.
The platform includes four integrated core solutions: Marketing, Trend, Product, and Category, which are used to support enterprises in making more informed business and strategic decisions:
- Marketing Solution:Track the complete path from product recommendations, content interaction to consumer reviews, and signs of purchase conversion.
- Trend Solution:Real-time analysis of consumers' diverse reactions to ingredients, product efficacy, formulas, colors, and internet memes.
- Product Solution:Leveraging SWOT driven by AI for analysis and audience segmentation, it supports the formulation of more targeted strategies.
- Category Solution:Provides in-depth insights into the broader market development and business opportunities within various product categories.
In addition, the platform also has a specialized feature for trend analysis of K-Beauty. The company states that as Korean beauty trends are increasingly regarded as an important market indicator internationally, this constitutes another differentiating advantage for VUSSENS.
VUSSENS indicates that its business strategy is aimed at the entire value chain of the North American beauty industry. The main target customers include beauty brands that need trend insights and marketing performance measurement capabilities, as well as OEM and ODM manufacturers who wish to optimize product development and ingredient research.
In addition, the company also targets large retailers who wish to identify potential brands at an early stage, as well as marketing and communications agencies that need advanced data-driven insights to support strategic recommendations.
VUSSENS also announced its specific roadmap for international expansion. The company stated that it will start from its base in New Jersey, first establishing a solid customer base, and then gradually expanding its business layout to major regions such as the West Coast, South, and Midwest of the United States, with the ultimate goal of establishing a sales network covering the entire North America.
The company stated that, in addition to achieving the expected growth in North America, VUSSENS also plans to gradually introduce its services to other major international markets, including Japan, Europe, Southeast Asia, and the Middle East. The ultimate goal is to become a global hub for data and market insights in the beauty industry.
About VUSSENS
VUSSENS is a global AI driving analysis platform targeting the beauty industry. This platform integrates and analyzes data from international e-commerce platforms and social media to present market trends, consumer demands, as well as developments at the product and category levels.
The company stated that by aggregating data from key business and social channels, VUSSENS can provide actionable insights throughout the entire beauty intelligence ecosystem, ranging from trends to product categories and then to marketing strategies, that is, Trends → Categories → Products → Marketing.
The company stated that one of the major advantages of VUSSENS is its ability to integrate data that was previously scattered across different channels. This enables enterprises to identify emerging trends in the beauty industry and early signals of consumer interests, discover rapidly growing product categories, and uncover new business opportunities.
For more information, please visit the official website of VUSSENS: https :// vussens.ai
Product information and business inquiries: [ email protected ]
( NEWEN AI - KOSDAQ : 463020 )
