New York, October 7th / PRNewswire / -- Today, it was announced that its advertising-oriented agentic orchestration platform has been officially launched in its entirety. The platform started from CTV and has expanded to include YouTube, social media, digital audio, and DOOH. It is currently operational in the market and is being optimized daily for real advertising campaigns. Through its agents, the platform enables agencies and brands to manage their media budgets from brief to execution and measurement in one place, while also preserving every seat, tool, and direct deal they already have. This is also a practical example of what the industry has begun to refer to as Unified Media Platform, commonly known as UMP.
Advertising has never been so fragmented as it is now, and this is particularly evident in the CTV sector. Each platform has its own way of reaching the same audience, its own console, and its own reports. Manually transferring budgets between these platforms is slow, labor-intensive, and costly. It also lacks the intelligence to explain why certain audiences, execution paths, or optimization methods perform better. Nowadays, humans act as the integration layer. Olyzon's agents takes over this orchestration work, allowing buyers to focus on making decisions, while agents is responsible for everything in between.
A category that is in the process of forming
The industry has already begun to name this change. Some describe it as an emerging category – Unified Media Platforms or UMP. These systems connect to the purchasing stack through open protocols, on which a AI orchestration engine runs, continuously executing a closed-loop of planning, activation, and measurement. Olyzon has already accomplished these three tasks in the market, and agents is now in use among buyers today’s DSP, SSP, inventory, and measurement partners. Companies start with the areas that have the most urgent needs, such as CTV, and this same orchestration has now extended to other parts of the planning process as well.
The value lies in connection.
The agents of Olyzon has been launched in the buyer's technology stack: including demand-side platforms such as Amazon DSP, DV360, The Trade Desk, and Yahoo DSP; supply-side and direct procurement inventory platforms such as Universal Ads, Vibe, Spotify, and PubMatic; workflow automation partners such as Swivel.ai; as well as measurement and validation partners such as DoubleVerify, Xpln, Lucid, and Innovid. For activities that are still operated through direct order placement, the email of Olyzon also incorporates this workflow into the same closed loop, with the buyer retaining the authority to send orders. There is no need to dismantle anything, nor is there a need to replace anything.
Olyzon, co-founder and CEO, stated: "Olyzon is built on top of the platforms you are already using. People have started calling it Unified Media Platform. We understand it more simply as a technology that connects systems that have never communicated with each other before, turning brief into a real-time delivery process that can be continuously refined. We started with CTV because it has the most severe fragmentation there, and the same agents will be extended to other parts of the project as well. agent is in charge of orchestration, with humans retaining the decision-making power."
Advantages of the buyer
The platform allows buyers to have more detailed control at each stage of the campaign. Planning is conducted at the program level, so brands can decide on their display positions in CTV and other channels within the plan. Activation will take place simultaneously across all platforms and will be subject to the constraints set by the buyer, prior commitments, and DSP allocation limits. Measurement converts signals from each partner into results, attributed sales, brand enhancement, and incremental reach, rather than merely counting the number of displays. The budget will be adjusted in a positive direction throughout the campaign and will always remain within the upper limits and approval thresholds controlled by the buyer, while maintaining a complete audit trail, with control being returned to the buyer at any time.
Universal Ads The person in charge of strategic cooperation said: "High-quality television has never been a problem of supply, but buyers have always lacked a simple and direct way to obtain it. In Universal Ads, our job is to connect with where planners are already working, and more and more work is shifting to the agentic platform, which unifies media purchasing methods. With the help of Olyzon, planners can combine television purchasing with other media purchases."
InterMedia Advertising, Senior Vice President of Digital Business, David Nyurenberg said: "In the past, we would spend a lot of time switching back and forth between different platforms, looking through spreadsheets to find insights, and then taking action manually. With the use of Olyzon, we can obtain these insights in just a few seconds and execute them across various platforms with a single prompt. We have been continuously optimizing. Now, the time from identifying a problem to taking action has been greatly reduced, and there is no need to rebuild our technology stack around another platform."
Method1, the head of media, analytics, and innovation, stated: "The Olyzon orchestration has changed the way our planners and buyers spend their time. This agent now handles primary optimizations—executing cross-platform budgeting, bidding, and bundle decision-making—allowing our team to focus on secondary tasks such as creative enhancement, testing beta versions, as well as high-impact sponsorships that require collaboration with publishers, partners, creative teams, and clients. For independent agencies, this is exactly the AI version of media we've been waiting for."
Vibe CEO Arthur Querou stated: " Olyzon is positioned above the buyers and is orchestrated through us, so planners can access the inventory we activate without having to deviate from their own work processes. The value of agent depends on how many channels it can act through. The value lies in the connection: Olyzon is responsible for planning the context, while we are responsible for executing the activation."
DoubleVerify CTV General Manager Todd Randak states: "The effectiveness of agentic optimization depends on the signals that guide it. By incorporating the verified media quality and performance data of DV into the decision-making cycle of Olyzon, agent can generate recommendations based on credible signals, while allowing buyers to take control of the execution. This is how automation can facilitate smarter decisions with greater transparency and confidence."
Agentic Advertising At Work, on-site demonstration on October 7th
This platform launch coincides with the events Olyzon, which include Agentic Advertising, at, and Work. The event will take place on Wednesday, October 7th, at Advertising Week in New York, during Lightbox. On that evening, senior buyers, quality publishers, platforms, and measurement partners will gather to discuss one question: agentic AI What exactly has changed in the real-world advertising workflow? The agenda includes The Rise, Agentic Advertising, Media Buying, New Era, Agentic AI, Agentic Orchestration, Olyzon, at, Work, Lightbox, agentic, AI, of, in, the, of, and, the, Ecosystem, as well as Advertisers, and, the, Future, of, and AI. There will also be on-site product demonstrations by Olyzon, who is the CTO and product manager.
Event Information: On Wednesday, October 7, 2026, from 4:30 PM to 8:00 PM, at Lightbox, 248 W 37th St, New York City.
About Olyzon
Olyzon is oriented towards advertising, while agentic, orchestration, and platform are dedicated to providing the necessary attention to global leading brands. The company is headquartered in Paris and has offices in New York and London. The orchestration technology they develop connects media budgets from brief to execution and then to measurement, covering the existing technology stacks of buyers, including Amazon DSP, DV360, The Trade Desk, Universal Ads, Vibe, PubMatic, DoubleVerify, Lucid, and Innovid. The platform starts from CTV and extends to YouTube, social media, digital audio, and DOOH. Their clients include leading agencies, brands, premium publishers, and trading desks in Europe and North America. For more information, please visit olyzon.tv. Thrive, with, All Eyes, on, TV.
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SOURCE Olyzon
