DeepSights MCP uses enterprise-level AI workflows to expand market insight coverage and business impact.
DeepSights MCP is now officially available, allowing a market intelligence tool AI to be connected to Microsoft Copilot, ChatGPT, Claude, and custom proxies, enabling daily AI tasks to be based on accurate, cited market evidence.
Berlin, October 7, 2026 / PRNewswire / -- Market Logic Software is the company behind DeepSights and is also a leading AI market intelligence platform. The company announced today that DeepSights MCP is now officially available. The Model Context Protocol ( MCP ) connection makes DeepSights an expert source that businesses AI assistants and agents can call upon when they need market knowledge. It extends the coverage of screened market knowledge to every employee in the company and to every AI workflow, from the insights team to all other employees.
Large organizations invest tens of millions of dollars each year in consumer and market research. The return on these investments depends on to what extent and how frequently the insights generated ultimately influence business decisions. Connecting credible market intelligence with the rapid adoption of enterprise AI assistants – from Microsoft Copilot to ChatGPT and Claude – creates a rare opportunity to elevate the impact of these insights to a new level.
Once DeepSights MCP is deployed, AI assistant will routinely invoke DeepSights when answering questions regarding customers, product categories, and competitors. Similarly, automated multi-step workflows will also proactively seek expert input from DeepSights on market-related matters before assigning tasks to other agents.
This connection also addresses an increasingly growing risk, namely that business decisions may be influenced by incomplete or misleading information provided by general-purpose AI rather than specialized AI. The working mechanism of DeepSights is similar to that of insight experts; it is capable of providing accurate, evidence-based market perspectives. It proactively analyzes information and distinguishes relevant content from noise. DeepSights operates solely based on credible data and cites its sources in each answer.
Market Logic Chief Innovation and Product Officer Olaf Lenzmann stated: "Your AI understands your company. DeepSights understands your market. Our clients have spent years and substantial budgets building a unique understanding of consumers and the market. Incorporating DeepSights as part of the corporate AI's market intelligence layer ensures that competitive advantages are captured and become an integral part of the decision-making process. DeepSights MCP will make credible, evidence-based market intelligence more readily accessible within the organization than ever before."
Establish DeepSights as the trusted market intelligence layer for all AI workflows, and it also provides a centralized approach for the Insights team and the IT team to govern and protect the knowledge that constitutes their unique market understanding. The Insights team continues to decide which sources are deemed credible. User permissions within DeepSights control which sources individuals can access, and this is transmitted through MCP to the information shared via other AI assistants. Since this connection is built on the open Model Context Protocol ( MCP ), the same governance layer can serve every assistant and agent adopted by the company.
DeepSights MCP is now officially available to DeepSights customers. It can be used in conjunction with Microsoft Copilot, ChatGPT, Claude, Glean as well as other assistants and agents that support Model Context Protocol. For more information, please visit www.marketlogicsoftware.com.
About Market Logic Software
Market Logic Software is a provider of market intelligence and insights solutions. Its AI enabled platform, DeepSights, helps companies to provide research and market intelligence to decision-makers throughout the organization on a larger scale and more quickly. For over 15 years, Market Logic has been collaborating with global consumer-facing brands to support insight-driven decision-making. Its clients include Vodafone, Bayer, and Philips. For more information, visit https :// marketlogicsoftware.com.
