EU regulators examine the use of Binance's 'reverse recruitment' rules against MiCA
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EU regulators are investigating whether Binance is taking advantage of the 'reverse recruitment' exemption for MiCA to continue providing services to European customers without the required licenses. Regulators in ESMA, as well as in France, Germany, and Greece, are also reviewing its compliance; Binance indicates that it is making efforts to obtain authorization from MiCA.
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EU regulatory authorities are examining whether Binance has taken advantage of the 'reverse recruitment' exemption provided by MiCA when providing services in the European region. The regulatory authorities are verifying whether the exchange continues to provide services to EU users without the necessary licenses.

Binance is the world's largest cryptocurrency exchange and is now facing a new round of scrutiny from European regulators. The relevant authorities are investigating whether Binance has been using MiCA's "reverse recruitment" rules to continue serving EU customers without obtaining the necessary permits.

Regulatory authorities question the use of exemptions granted by Binance to MiCA

Reports indicate that the European Securities and Markets Authority (ESMA), as well as regulatory authorities in France, Germany, and Greece, are reviewing the use of such exemptions by Binance.

Regulatory authorities are investigating whether this exchange took advantage of a vulnerability to continue serving millions of EU users without obtaining a MiCA license, despite its failure to obtain permission under the EU's Crypto Assets Markets Regulation (MiCA).

According to the MiCA rule, which came into full effect on July 1, 2026, exchanges outside of the EU that do not possess a valid license are not allowed to provide services to EU users. ESMA also requires platforms that have not obtained a license to prepare plans for gradually withdrawing from their EU operations.

Regulators now want to confirm whether Binance is taking advantage of the 'reverse recruitment' rules to circumvent these requirements.

The EU questions the use of Binance's 'reverse recruitment' rules

The core of the dispute lies in the use of the "reverse recruitment" rule by Binance against MiCA. This rule allows a non-EU crypto company to provide services to customers who take the initiative to contact them and directly request such services.

Regulatory authorities are currently investigating whether Binance is exploiting this rule as a loophole in order to continue serving its broader customer base across the European Union. They believe that this rule should only apply in cases where users proactively contact the exchange, and should not be used to continue providing services to users in Europe without a MiCA license.

This review comes after Binance's main licensing application submitted earlier this year in Greece was rejected. It also follows ESMA's requirement that platforms without a license prepare to withdraw from their EU business operations.

Binance indicates an effort to obtain the approval of MiCA.

Regarding this investigation, Binance stated that the company remains focused on meeting regulatory requirements across Europe. The exchange mentioned that it regularly reviews its products and services to ensure compliance with local regulations.

A spokesperson stated that the company is working hard to obtain MiCA authorization and hopes to provide users with a regulated and trustworthy European service.

"We are actively working to become an authorized institution for MiCA and consider this to be an important step in providing consistent, regulated, and trustworthy services to users in the European market."

At the same time, if regulatory authorities determine that Binance has violated MiCA rules, they may take enforcement action.

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