According to CoinMeta, recently, the controversy over online purchases of “AB goods” has continued to heat up, becoming a hot topic in the consumer sector. Online purchases of “AB goods” refer to the practice where some e-commerce operators sell the same product through the same link and at the same price, but deliver products of significantly different quality to different consumers. With the same link and price, the goods received by merchants and consumers do not match, and consumers in urban areas and rural areas receive products of varying quality. This discriminatory behavior, which seems clever, actually crosses the line of integrity and violates legal boundaries, seriously infringing upon consumers' legitimate rights and interests. In this regard, the China Consumers Association believes: First, merchants passing off inferior products as superior ones infringes upon consumers' right to know and the right to make independent choices. Second, merchants use algorithmic profiling to differentiate deliveries, violating consumers' rights to personal information and fair trade. Third, such “AB goods” disrupt the order of fair competition and erode the foundation of confident consumption.