According to CoinMeta, Baozun released its financial report for the second quarter of 2026 on August 27th, announcing an increase in its operating profit target for 2028 under non-GAAP (Generally Accepted Accounting Principles) from 550 million yuan to 700 million yuan, a growth of over 27%. This adjustment indicates that the effectiveness of its strategic transformation continues to be evident, and its profitability has further improved. Baozun stated that the strategic transformation over the past few years has verified the resilience, scalability, and profit potential of its business model. With the accelerated implementation of AI and the deepening collaboration between its two main business segments, operational efficiency and synergistic value are expected to be further unleashed, providing solid support for a higher profit target in 2028.