According to CoinMeta, the U.S. Federal Trade Commission (FTC) has warned businesses that if they use highly detailed personal data to generate personalized quotes, they must disclose that information. Merchants are becoming increasingly adept at utilizing consumers' personal data to determine each consumer's willingness to pay for higher prices. Now, the FTC is issuing a warning that such practices may violate consumer protection laws. The FTC will release a new enforcement announcement on Wednesday, informing businesses that if they use highly detailed personal information to generate personalized quotes, they must disclose it as well. This new statement represents the Trump administration's involvement in the emerging wave of regulation aimed at restricting merchants' use of pricing algorithms.